Digital Marketing Specialist
This role is a core part to building a local digital marketing model that compliments the existing global model. The role of the Senior Digital Marketing Specialist will be to activate and optimize web campaigns by creating personalized experiences for our targeted segments to drive higher engagement.
These campaigns will be aligned to Americas Marketing Go-To-Market plans that ultimately support the business objectives across Americas (US Institutional & Canada Intermediary).
This role will also partner with the Global Digital Solutions (GDS) team and the Marketing Strategy, Planning, and Operations (MSPO) team, and other Global Distribution partners to ensure these campaigns are built to scale across our marketing technology stack.
Location : Hybrid onsite in Baltimore, MD
Pay Rate : Up to $34 / hr DOE
Benefits : Health, Dental, Vision, and 401K
What You'll Do :
Preparing content for digital delivery liaise with stakeholders to understand what content is to be published or optimized for digital delivery on Institutional websites
Executing content - managing content transfer, facilitating the review process, and publishing campaign landing pages in Adobe Experience Manager (AEM) while adhering to SEO guidelines, web and UX best practices, and accessibility review and processes
Creating and managing campaign pages and integrating forms to support lead generation and inbound marketing campaigns
Partnering with the web content team to ensure insight articles (i.e. non-campaign landing pages) are published in a timely / succinct fashion
Facilitating team ideation sessions and collaborating with design and development colleagues
Post-publish of content generating, communicating, and presenting informed decisions based on analytics to improve web experiences, traffic, and user experience.
Delivering metrics to measure the success factors and impacts, and record and share ongoing findings
Supporting lead lifecycle strategy and tactics that drives leads, engagement, and client retention across websites
Conducting content audits of existing and competitive brands
Supporting content development, collection, and editing in alignment with Marketing team members, while discussing and executing optimization ideas and best practices
Work with the Enhancement Only (EO) team to prioritize enhancements on web platforms
Leveraging local best practices, while partnering globally with relevant stakeholders to grow abilities in the Americas region
Partner with web specialists in other BUs to align on testing, measurement, and improvements to optimize experiences and marketing results
Suggesting design enhancements to feed marketing campaigns with interactive tools
Providing knowledge sharing and training to local Marketers where applicable
The role shall interact with multiple stakeholders across the globe to perform the role including Marketing, Sales, Operations, Digital, Content, and Compliance.
Requirements :
Bachelor's degree or the equivalent combination of education and relevant experience AND 5+ years of total relevant work experience in website content management and page creation, and user experience best practices
Proficiency in CMS systems, preferably Adobe Experience Manager (AEM) and / or Wordpress
Understanding of HTML, CSS, responsive design, and accessibility
Excellent writing, editing, communication, and project management skills
Mix of technical, creative, and marketing skills
Analytical ability with good understanding of SEO, web analytics and analysis, and web trends
Must be comfortable presenting ideas to key stakeholders and advocating for the user, with confidence working in a client-facing environment
Highly organized and proficient at working independently to manage requirements and deadlines
An effective and collaborative approach to working with global partners and distributed teams
Proven experience and effectiveness in stakeholder management
Keen to identify and drive process improvement where and when necessary
Preferred :
Strong content strategy experience, including content auditing and analysis, information architecture, and SEO techniques
Experience in content strategy with a focus on planning, developing, and managing powerful, content-led user experiences for robust, public-facing websites
Experience in financial services, preferably asset management
Full-time