Targeted Marketing Program Manager
WHY CHOOSE US?
As one of the nation’s premier humanitarian organizations, the American Red Cross is dedicated to helping people in need throughout the United States and, in association with other Red Cross networks, throughout the world.
When you join our team, you have a direct impact on a meaningful mission, and you can help save lives every day. If you share our passion for helping people, join us in this excellent career opportunity.
Work where your career is a force for good.
We are committed to the diversity of our workforce and to delivering our programs and services in a culturally competent manner reflecting the communities we serve.
Our work environment is collaborative, respectful, and inclusive with a focus on building allyship and a culture of belonging that empowers all team members.
Come to learn, grow, and succeed while sharing your passion for making a difference.
The Red Cross supports a variety of cultural and community resource groups for employees and volunteers. From the Ability Network, our Asian American & Pacific Islander Resource Group, the Latino Resource Group, and Red Cross PRIDE, to the Umoja African American Resource Group, our Veterans+ Resource Group, and the Women’s Resource Group, these networks provide connections, mentoring and help give voice to important concerns and opinions.
What You Will Do : Job Profile Summary
Job Profile Summary
- Develops, implements, and monitors marketing plans to achieve the overall business objectives of the organization.
- Works with management to identify, develop, and implement effective and productive marketing strategies for specific segments.
- Identifies or directs market research, product / service planning, and potential brand enhancement opportunities to accomplish the organization’s goals.
Responsibilities
1.Designs, develops, and implements marketing plans to support the development
and improvement of the organization's marketing objectives. Researches, identifies, and selects best channels to improve effectiveness of coverage
in marketplace and meet the unique needs of defined business segments. Targets and prioritizes national segments and opportunities. Executes segment
strategies accordingly and provides input to group sponsor.
includes management of overall contact strategy as it pertains to assigned product lines and programs as well as donor experience.
3. Work across geographic and divisional boundaries to identify and implement
effective and productive marketing strategies. May be responsible for the infrastructure, technical capabilities, and continuous improvement activities to achieve marketing goals.
4. Provides reporting on assigned programs and product lines to ensure most effective channels and strategies are utilized
5. Recommends strategic adjustments and optimization based on data and marketing best practices.
6. Works independently to develop and cultivate relationships across cross functional teams to support the marketing program. This includes :
7. Scheduling meetings, regular touch bases, and trainings.
best practices and knowledge of internal and external business issues to
solve complex problems.
9. Serves as a resource and / or lead to other staff.
WHAT YOU NEED TO SUCCEED :
Qualifications
Education : 4-year college degree or equivalent combination of education and experience Business, Marketing or related field
Experience : Minimum 5 to 7 years related experience required
Other Qualifications
- Mid-level to advance knowledge of Microsoft Office Programs including Excel, Teams, Access, & PowerPoint
- Strong written and non-written communication skills as many communications are handled in a virtual environment
- Ability to manage multiple projects and timelines fluidly to provide updates and data when requested
Travel : May travel and participate in meetings throughout Red Cross system.
Combination of candidate’s education and general experience satisfies requirements so long as the total years equate to description’s minimum education and general experience years combined (Management experience cannot be substituted).
BENEFITS FOR YOU :
We take care of you, while you take care of others. As a mission-based organization, we believe our team needs great support to do great work.
Our comprehensive benefits help you in balancing home and work. With our resources and perks, you have amazing possibilities at the American Red Cross to advance the learn.
- Medical, Dental Vision plans
- Health Spending Accounts & Flexible Spending Accounts
- PTO + Holidays
- 401K with 4% match
- Paid Family Leave
- Employee Assistance
- Disability and Insurance : Short + Long Term
- Service Awards and recognition
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