Senior Marketing Manager
THE ROLE
In this role you will be responsible for :
Developing and executing brand strategy to reach Sales, Productivity and Financial targets for the luxury makeup brand cluster
- Flawless launch of newness including 360 campaigns with above the line and below the line support
- Lead Performance analysis and program deep dives
- Visual Merchandising : Lead the creative briefing process and partner with Visual Merchandising on all seasonal updates and in-store executions.
- Media : support the media planning process for the brand. Ensure alignment and influence strategic direction and recommendations.
- Influencer Marketing : Collaborate with the IM team, to ensure a cohesive communication program for the portfolio
- Events : Partner with the Event Planning team on account specific events
- Support forecasting process . Work with the forecasting team for all innovation and support the phasing of saleable and promotional items.
- Help manage brand profitability through SKUs management, cost of goods optimizations, mix and budget optimization.
- Create retailer’s strategies & presentations and present to retailer partners to obtain their buy-in as needed.
- Promotional support : Develop complete programs (offers and in-store) and wrap up key promotional periods with performance analysis and key learning to maximize future executions.
- Create a strong alliance with Sales leadership to ensure key account plans are aligned with brand strategies.
- 3 Year Planning : Strategically plan the coming years based on learnings, insights and a hunger for innovation
- Identify new product concepts based on market trends, consumer trends, consumer insights, category dynamics and competitive activity.
- Lead and inspire one direct report
QUALIFICATIONS
We’d love to see candidates who have :
Essential :
- Bachelor’s Degree in Marketing or a related field is required. MBA a plus.
- 7+ years of relevant work experience in marketing or product management; color cosmetics experience is required
- Innovative team-oriented leader with proven success creating holistic, integrated brand strategies in a constantly evolving environment with rapidly changing priorities.
- Strong cross-functional leadership and organizational skills with proven experience in a matrixed, global organization
- Must possess the ability to build, foster and nurture strong relationships and gain the respect of members of the cross-functional and affiliate teams
- Digitally savvy, with marketing knowledge across media digital, social, influencer, print, OOH
- Must be a self-starter, professionally mature, accountable, flexible, resourceful, organized and highly detail-oriented with accurate work output
- Must have excellent verbal and written communication skills and excellent Microsoft skills (Word, PowerPoint, Excel)
Desirable :
- Experience with Sephora and US luxury department channels (Saks, Bloomingdales, Nordstrom)
- Experience working with a license-brand
- Passion for the beauty industry and the Gucci and Burberry brands
WHAT WE OFFER
This is a unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
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