Planner
Job Description
The Sales Planner will act in partnership with our Advertising Sales team to lead and support thoughtful and compelling programs that deliver successful outcomes for our Advertisers.
The Sales Planner will be knowledgeable of digital and audio advertising platforms, tools, and products to guide their team of sales planners to create compelling media offerings.
The Sales Planner will be assigned to specific verticals and be a partner to sales and other operational teams.
Responsibilities :
Support development of RFP (Requests for Proposal) process using the full scope of NYT ad products that address the advertiser's needs and campaign goals for digital and audio business lines.
Build and revise media plans, check avails, reserve fixed placements and update associated fixed placement calendars, negotiate Terms & Conditions.
Enter final plans into online proposal systems.
Manage the digital process workflow from RFP to IO and partner with key approval stakeholders in AdOps, Revenue Analytics, Legal, Ad Product, Research and Strategy.
Follow process controls and ensure all approvals are secured.
Maintain proper documentation of all IOs, T&Cs and Campaign activities.
Attend all Product training and develop an understanding of the full suite of NYT products across all platforms.
Help with campaign kick off management.
Coordinate handoff of digital campaigns to AdOps to ensure pre and post sales continuity
Field customer complaints and work with the appropriate department to resolve them.
Respond to servicing and information requests from team members and clients : work with various internal teams to gather information for customers and fulfill requests
Provide excellent customer service to both internal and external clients.
Communicate detailed account information to Sales and Operations management.
When other pod team members are OOO or low on bandwidth, Planner is responsible for coverage and resourcing assistance to support larger pod needs.
Basic Qualifications :
2+ years media experience
BS / BA degree
Preferred Qualifications :
Excellent organizational skills
Excellent knowledge of advertising and digital media
Proficiency in Microsoft and Google applications, and sales and data management tools such as Salesforce are also desirable
Excellent communication skills both with external clients and team members
End-to-end planning process and share that knowledge with the larger team
The annual base pay range for this role is between $66,674.92 and $71,400.00.
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