Assistant Manager, Social Commerce
THE ROLE
In this role you will be responsible for :
Optimizing the User Journey :
- Developing and implementing a 360 strategy for growing social communities at our brands
- Launching selling channels on social media while advising and implementing best-in-class launch strategies to drive traffic and meet customer expectations of our brands
- Mapping user journeys across full funnel digital activations (media, social, e-commerce, etc.)
- Connecting and analyzing the dots between social activity and retailer.com site traffic and sales activity
- Identifying new areas of eCommerce opportunity beyond current brand offering
- Coordinating with eCommerce stakeholders to implement social-style projects & tests
- Tracking and sharing out brand lift studies to emulate across digital
- Leveraging data and measurement to glean insights and constantly optimize, socialize and advocate insights and broader strategy both internally and externally
- Collaborating closely with the Paid Performance Media team to curate full-funnel customer persona strategies
Building Community & Consumer Relationships :
- Defining bespoke strategic partnerships to co-develop shoppable experiences that innovate for consumers’ daily lives (social, content, UX, collaborations, etc)
- Evolving enterprise content & social strategies to drive brand equity, customer growth and sales (business development, project planning & management, activations, optimizations)
Forging the future of Advocacy & Social Commerce :
- Collaborating with Retail.com division to optimize and strengthen Coty brand relationships in equal measure across retail, e-commerce, and social commerce opportunities
- Coordinating cross-functionally to lead projects that integrate Media, e-commerce and individual social channels for disruptive and bespoke digital activations
- Evaluating and testing new features as partner offerings evolve, with an eye towards scalability
- Acting as an internal and external advocate, working closely with cross-functional teams to drive programs forward
- Developing shopfronts on social media and affiliation models with micro-influencers, key opinion consumers (KOCs) and Field Teams
- Concept workstreams for evolved methods of working across fulfillment, operations, IT, data, brands and finance to include new methods of delivery and customer experience under social commerce
QUALIFICATIONS
We’d love to see candidates who have :
Essential :
- Proactivity and start-up mindset : ability to move, propose new ideas and take actions before asked
- Knowledge in e-commerce, user journeys, social listening and Loyalty (strategy, planning, market and channel analysis)
- Expertise across various social networks (Instagram, TikTok, Facebook Live, etc)
- Ability to digest data to develop & execute multi-channel strategies
- Project management skills
- Very strong analytical skills
- Strong attention to detail
- Success collaborating and x-functional relationship building
- Focus on results and tenacity to get things done on time and on budget despite internal and external obstacles
- Strong presentation and communication skills
- 2-4 years relevant work experience in Digital
- A bachelor's degree is required
Desirable :
- Experience with cutting-edge social commerce / community management efforts (e.g. social listening, shoppable interactive media, live selling, etc.)
- Working knowledge of software landscape for tools that measure social listening, influencer marketing, content performance, email and SMS marketing CRMs, etc.
- Strong knowledge of US mass and luxury beauty and / or CPG (competitive brands, retail environment, digital activations), as well as other growth categories
WHAT WE OFFER
This is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.
Coty’s global omni-working policy provides the option to work up to 50% of your month remotely. We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.
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