Digital Analyst (Digital Marketing/E-Commerce), Singapore
About the Role
You will play a critical role in enabling growth in Singapore by building insights which will help the team make informed decisions and measure campaign success from awareness to conversion.
The candidate will also be expected to have a close working relationship with (1) the eCommerce team, supporting with forecasting and insights to drive Dyson’s Direct business, and (2) the regional Center of Excellence (CoE) teams.
Key accountabilities :
We are looking for a multi-faceted Analyst who will be able to identify opportunities, gaps and areas for efficiencies in the business, and provide valuable insights that will ultimately help the Singapore team reach its targets.
Campaign analysis & optimization Analyze the impact of campaigns on the business, from awareness, down to conversion. The scope will include :
- Providing prompt campaign insights that will allow the team to optimize campaigns on-the-go, as well as drive the development of future campaigns.
- Reporting on the commercial success of campaigns by measuring Return on Investment, taking into account all marketing activities (offline, online, retail) and sales.
Forecasting and eCommerce Performance tracking work closely with the media lead and eCommerce team to drive the analysis and reporting for both daily and key eCommerce activities.
Be familiar with paid media forecasting of traffic, revenue and conversion data, and be able to work with our media buying agency to identify performance issues and provide solutions to improve conversions.
Measurement along with tools already available (Google Analytics, Similarweb, Adthena), work with the media agency and Group / CoE Performance Marketing teams to ensure that appropriate mechanisms are in place to measure the effectiveness of all Dyson online marketing activities including, but not limited to : measures for site traffic, site performance & conversion, display campaigns, social campaigns, PPC activity, and affiliate performance.
Trend Reports be able to spot trends, understand why its happening, and how it might affect the business. Able to provide these insights through various avenues and tools (e.
g. Search, social campaigns, GA).
Key stakeholders : Internal :
Internal :
- SG Marketing team
- SG Sales team (eCommerce team is a subset)
- SEA Finance team
- Regional Center of Excellence team in SG
- Group Media team in the UK
External :
- Media buying agency
- Research agencies
About You
Experience and Education
4 6 years of experience in measuring the performance of digital channels (search, social, video, display), some of which must be with a strong consumer multi-national brand or local pure play sites with proven track record.
eCommerce experience is a plus.
- Bachelor’s Degree in Business, Maths, Statistics, Analytics or a related field.
- Expertise in web analytics, social analytics, and campaign performance reporting is a must.
- Experience in data mining and using data visualization tools would be an advantage.
- Experience managing a team would be a plus.
Mindset
- Entrepreneurial
- Delivery focused, and prepared to roll up sleeves to make things happen
- Strives in a fast paced & dynamic environment
- An achiever, motivated by breaking new grounds and creating a business from scratch
Skills and Competencies
- Highly analytical, strong attention to detail
- Advanced level Excel skills
- Passionate about digital & the opportunities it brings to drive commercial success for a business
- Ability to manage multiple stakeholders and work with cross-functional teams
- Good communication skills, both written & verbal
Benefits
Dyson Singapore monitors the market to ensure competitive salaries and bonuses. Beyond that, you’ll enjoy a transport allowance and comprehensive medical care and insurance.
But financial benefits are just the start of a Dyson career. Professional growth, leadership development and new opportunities abound, driven by regular reviews and dynamic workshops.
And with a vibrant culture, the latest devices and a relaxed dress code reflecting our spirit, it’s an exciting team environment geared to fueling and realizing ambition.
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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique.
We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.
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