Digital Marketing Manager
One of our clients, a rapidly growing, global technology hardware provider, is seeking a Digital Marketing Manager to develop and implement the company’s digital strategy.
Working closely with the CEO and leading a small team, the Digital Marketing Manager will organize and optimize the company’s digital reach to drive revenue growth and maximize ROI.
Salary + Additional Benefits :
- $80,000-$88,000 + Bonus
- Medical Insurance
- Dental Insurance
- Vision Insurance
- 401k with company match
- Fun, high energy company culture!
- Opportunity for future growth into Director of Marketing role
Location : Houston, TX 77043 (in-office)
Type of Position : Direct Hire
Responsibilities :
- Conduct in-depth market research and analyze industry trends to identify new opportunities and create competitive marketing campaigns that drive revenue growth.
- Responsible for generating quality leads within a target CPL and budget.
- Craft / identify compelling ad copy, and structure offers and landing pages to convert web visitors to leads.
- Utilize third party reports for search term implementation and monthly adjustments for ads (display, search, and shopping)
- Develop and manage marketing budgets, ensuring the effective use of resources and maximize ROI.
- Coordinate with the European office (website, social media management, email campaigns).
- Lead a team consisting of a Graphic Designer and a Marketing Assistant, fostering their growth and development.
- Monitor metrics and analytics to measure the effectiveness of marketing campaigns and provide regular reports to stakeholders.
- Stay up-to-date with industry trends and best practices to ensure the organization's marketing strategies are competitive and effective.
Requirements :
- Bachelor's degree in marketing or a related field
- 3-5 years of digital marketing experience with a strong understanding of Ecommerce, PPC and SEO / SEM concepts
- Must be confident with a range of ads, analytics, email automation and A / B testing tools
- Demonstrated success in managing paid search, paid social, and display advertising programs to a profitable ROI
- Experience developing and executing impactful B2B competitive marketing campaigns and strategies
- Possesses highly creative knowledge in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Strong leadership and communication skills with experience in managing a team
- Bonus : Marketing experience in the IT industry
Due to the high volume of applications we typically receive, we regret that we are not able to personally respond to all applications.
However, if you are invited to take the next step in the process, you will typically be contacted within one week of submitting your application.
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