Digital Marketing Specialist
Suntex Marinas is building an extensive network of the best saltwater and freshwater marinas in the United States. Through our deep industry expertise, iconic destinations, and authentic hospitality we are changing the marina industry and helping our customers and guests create a lifetime of treasured memories on the water.
Our core values compel us to Make it Together, Make it Happen, Make it Right, and Make it Fun and we come to work every day confident that we provide an amazing experience for our customers and our guests.
We are currently seeking a Digital Marketing Specialist to join our growing organization and work with the Marketing Team at our Home Office in Dallas, TX.
This position will be responsible for SEO, paid search / social, and marketing analytics across our portfolio of marinas.
Job Functions
- This individual will be responsible for developing and maintaining meaningful marketing analytics and visualizations, SEO for websites, execution of paid search and paid social campaigns, and optimizing listings in YEXT.
- Specific functions include : Develop analytics and regular reporting on : Revenue and impacts from marketingCircle of Boating trends and marketing resultsWebsite trafficPaid search / social resultsSEO resultsSocial media posting and resultsManage initial and ongoing SEO for marina websitesManage all paid search and paid social execution, in coordination with regional marketing specialistsManage YEXT listings and content
- Collaborate effectively across multiple teams, departments, and individuals to ensure campaign executions are meeting stated goals and needs and reporting is meaningful and actionable.
- Take ownership of results and track continual improvement in SEO, Paid search / social, and analytics processes.
Qualification
- College Degree, required Preferred Major is marketing, public relations, or advertising.
- Experience with commercial website SEO, paid search, paid social, marketing analytics, and conversion optimization strategies.
- Tech savvy with experience working with major website and enterprise social media platforms, a whiz at Excel, and a thorough understanding of Google search and Google Analytics.
- Passionately curious and not afraid to ask the right questions to capture essential angles and details.
- Detail-oriented with strong problem-solving capabilities.
- Strong work ethic is required.
- 2 - 5 years of relevant work experience at an agency or in a corporate setting.
It is the policy of Suntex Marinas not to discriminate against any applicant for employment, or any employee because of age, color, sex, disability, national origin, race, religion, or veteran status.
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