Digital Marketing Manager
Digital Marketing Manager Austin, Texas Digital Marketing Manager Austin Texas
The Role : Digital Marketing Manager
Location : Austin, TX
The Company
HireBetters client is a leading middle-market private investment firm that makes equity and debt investments in companies in North America and Europe.
Their equity investment platform focuses on opportunities where it can support senior management to drive rapid growth and profit improvement, with expertise in corporate carve-outs and partnering with families and founders seeking first-time institutional capital.
Their credit platform invests across capital structures, and their real estate platform makes equity and debt investments in small to mid-sized real estate assets in attractive, growing geographies.
Their principals have deep expertise in complex situations and crossborder transactions, with the ability to close transactions quickly where speed and certainty are priorities.
The company enjoys a collaborative culture where there is a meritocracy of ideas, and every member of the team is considered important to the firm.
The pace is dynamic, high-energy with a casual, collegial feel to the work environment.
The Role
Our client is looking for a strong Digital Marketing Manager to define, manage and oversee all aspects of digital marketing strategy and campaigns.
The Digital Marketing Manager will guide product strategy and define the roadmap to support and build website and digital products and services, as well as develop a product roadmap to grow the digital presence.
Responsibilities
- Own the strategy and build a roadmap to develop all digital channels and grow the brands digital presence. Including redesign of website, strengthen LI presence, and optimize relationships with third party contractors.
- Manage the development of the digitally native online DealWatch platform, including website, data analytics, database, and newsletter
- Understand the ecosystem (companies, lenders, service providers, etc.), their challenges, and their habits to define product features and requirements to further expand and develop the platform
- Work with third party contractors (local & remote) to monitor, maintain, and enhance the system and manage new product development as warranted
- Prioritize features and functionality to be built and delivered
- Understanding of private investment marketplaces, including development of new and innovative ways to reach counterparties seeking capital solutions
- Create compelling content based on insights derived from digital resources and internal discussions to distribute across multiple channels
- Development of thought-leadership pieces, content-rich case studies and engaging email campaigns
- Define and steward product roadmap within a defined budget
- Manage HubSpot activities and produce data analytics reports
- Provide project management to establish appropriate planning and execute on implementation
- Take ownership of product and outline business cases for future development
Qualifications
- Bachelors degree required
- Minimum of five years of digital marketing / product marketing experience
- Experience with website building and optimization is a plus
- Interest in private investment marketplaces, including development of new and innovative ways to reach counterparties seeking capital solutions
- Growth hacker with the ability to increase digital presence and a track record of strong execution skills
- Successfully working with developers and designers (both locally and remotely, full-time and contracted) to scope and develop product requirements
- Prior experience as a UI / UX designer is a plus
- Experience with Salesforce and HubSpot integration a plus
- Exceptional demonstrated written communication skills paired with a desire to interact with advisors and partners
- Ability to work independently, set metrics for digital products and constantly measure success against them
- Startup experience or experience working in small teams strongly desired
- Motivated self-starter demonstrating the highest levels of professional integrity and accountability
To Apply
Interested candidates should apply through the HireBetter website at jobs.hirebetter.com . Qualified applicants will be responded to as quickly as possible.
Please note : Applicants for employment in the U.S. must possess work authorization that does not require sponsorship for a visa now or in the future.
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