Our Garden Segment is hiring a Digital Content Marketing Manager to help facilitate the creation of customized content across branded and customer websites.
This role is responsible for ensuring our product content is optimized, accurate, and completed on time. The ideal candidate is detail oriented, communicates effectively, and can manage multiple projects with tight deadlines.
They will also conduct competitive research to identify ways in which we can provide added value to our consumers.
MEASURES OF SUCCESS
Works with digital team leaders, brand teams, and customer marketing to set overarching content strategy for garden brands on branded and retailer sites
Build out product detail page content recommendations for retailer and / or branded sites (e.g., rich, A+, and / or enhanced content, alt images, copy, video) at the item level, including image direction and writing copy
Work with project stakeholders to develop scope of work for each project, including all project details, deliverables, and timelines, and manage project from beginning to end
Ensure product detail page content is strategic, data-driven, best-in-class, follows the process, and meets customer standards and deadlines
Review content in ProofHQ to ensure accuracy and provide direction as questions arise
Add new and optimize existing content to our branded sites to answer consumer questions and meet brand goals
Manage and optimize data streams and reporting processes that feed into our content strategy, including garden website surveys, FAQs, Salsify reports, Salesforce reports, and sentiment analysis reports
Manage website surveys and identify opportunities to capture additional consumer feedback
Set strategy, oversee, and develop recommendations to enhance monthly email program
Work with PIM Team and Digital Content Specialist to develop processes that ensure digital content assets and data in Salsify is accurate
Provide annual and ad hoc reporting for article content, website surveys, Salsify digital content quality, retailer content compliance, etc.
and work with brand teams and / or customer marketing to address gaps
Manage Contently platform and projects, including brand content budgets, workflows, and communication with writers and copyeditors
Manage and support Digital Content Specialist
IDEAL CANDIDATE ATTRIBUTES
Bachelor’s degree in Fine Arts, Marketing or related field is highly preferred
4+ years digital content related experience
Detail-oriented, analytical with strong project management abilities
Proficient in Microsoft Office (Word, Excel, PowerPoint)
Proficient in Google Analytics and Google Search Console
PIM experience such as Salsify is a plus
SEO tools such as MOZ, SEMrush, Deep Crawl or Similar web experience a plus
Excellent written and verbal communication skills
Ability to work in a constant state of alertness and safe manner
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
Comprehensive Medical, Dental, and Vision Insurance
Free Life and Short-Term Disability Insurance
Health and Dependent Care Flexible Spending Accounts
401k with 3% company match and annual profit-sharing bonus
Paid vacation, holidays, and sick time
Employee Assistance Program
Discounts on Pet supplies, cell phones, movie tickets, gym memberships, and more
Education Assistance (both college degrees and professional certifications)
Referral Program with cash bonus
Central Garden & Pet Company (NASDAQ : CENT) (NASDAQ : CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years.
With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries.
The Company’s innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger.
Central is home to a leading portfolio of more than 65 high-quality brands including Amdro®, Aqueon®, Cadet®, Farnam®, Ferry Morse®, Four Paws®, Kaytee®, K&H®, Nylabone® and Pennington®, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture.
Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visit www.
central.com to learn more.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
LI-MJ1
Full-time