The Senior Manager of Digital and Marketing Communications leads the planning, implementation, optimization, and insights / analytics of digital marketing and corporate communications initiatives to drive high-quality, low-cost leads and prospects, website and digital property engagement, and external corporate communications and brand-building initiatives. Position is also focused on developing engaging content and thought leadership opportunities for traditional and digital media engagement at regional and national levels. Performance and Digital Marketing Develop and oversee overall performance marketing strategy including budget and campaign management and optimization across all digital channels to drive strong return on investment and efficient cost per acquisition Establish and manage measurable objectives and KPIs for digital efforts that align with corporate priorities for lead generation and enrollment based on collaborative and close working relationships with internal leads in marketing, sales, and other areas of the business Align performance marketing efforts with personas, target audiences, and InnovAge brand; ensure the quality and accuracy of all digital campaign tactics Manage marketing landing pages on corporate website, including modifying on-page content, measuring campaign results, and identifying on-page opportunities to increase and optimize lead submissions and traffic Oversee agency management and optimization of digital campaigns, including SEM and SEO, display advertising, affiliate marketing, and content discovery platforms Partner with Revenue Operations to provide visually-oriented, real-time and periodic analytics and action-oriented insights on digital performance across all platforms against KPIs and identified metrics Marketing and Corporate Communications Establish annual and quarterly strategic earned media plan with detailed objectives and reporting metrics to build brand awareness, and support marketing and sales initiatives Supervise PR Manager in efforts to create high-quality, fast-turn content including pitches and news releases, associated messaging documents, talking points, FAQs, fact sheets, etc. Partner with Investor Relations and Legal teams in regular financial communications and filings required of public companies Partner with Government Affairs resources on strategic communications and issues management initiatives Partner with Human Resources and internal communications on relevant company-wide communications and employee events Along with PR Manager, serve as occasional spokesperson for the organization to quickly and efficiently manage incoming media inquiries Participate in crisis communications and issues management teams in line with all regulatory, legal, and other requirements and limitations Assist in developing multi-media content, including videos, podcasts, etc. Social Media Develop, implement, and manage our social media strategy including competitive research, platform determination, messaging, and audience identification Plan, create, publish, and share new content to build meaningful customer connections, increase brand awareness, and encourage community members to engage with the brand Monitor and respond to comments and messages on our social media accounts in a timely and professional manner Analyze and report on social media performance metrics to identify areas for improvement REQUIRED Education Bachelor’s or advanced degree in marketing, business administration, computer or data science, or finance; equivalent work experience can be substituted for a degree Work Experience and Qualifications Seven or more years of relevant experience in a corporate or agency setting with specific focus and expertise in digital marketing and communications, including performance marketing, campaign development and implementation, and reporting and analytics Firm understanding of website analytics tools (e.g., Google Analytics, Google Tag Manager), ad serving tools (e.g. Facebook, Google Ads, DoubleClick), and experience management software Experience working with content management platforms Experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels Strong analytical skills and a data-driven approach to problem-solving Able to establish and maintain cooperative and positive working relationships Ability to act as company spokesperson as needed and read, write, and develop business emails, reports, and presentations that conform to prescribed style and format using Microsoft products including but not limited to Outlook, PowerPoint, Teams, Word, and Excel Ensure compliance with all applicable laws and regulations, include CMS PACE requirements, accessibility best practices, HIPPA, and more Preferred Experience Experienced with data visualization and reporting tools, such as Tableau Experience managing digital marketing campaigns in regulated environments or industries such as healthcare Understanding of Medicare, Medicaid, and the dual-eligible population Working knowledge of Adobe Creative Suite (Photoshop, Premiere Pro, InDesign, Illustrator, Acrobat Pro) Job Title : Senior Manager, Digital and Marketing Communications FLSA Exemption Status : Exempt Reports to : Director, Marketing The pay offered for the position will take into consideration the candidate’s geographic region, job-related knowledge, skills, experience, and internal equity, among other factors. InnovAge offers a comprehensive benefit package which includes medical, dental and vision insurance, short and long-term disability, life insurance and add, supplemental life insurance, flexible spending accounts, 401(k) savings, paid time off, and company paid holidays.

Job Description HI. WE’RE SCHRODERHAUS. We’re a group of passionate storytellers for brands making a difference, and who place people and the planet just as high on the priority list as profit. We opened our doors in 2015, and since our founding operate from a belief that there is a better way to serve innovative brands and organizations in the natural products industry. We leverage our teams agency and in-house experience to provide sound strategy and flawless tactical execution that consistently delivers one-of-a-kind brands, experiences and stories. By combining the right teams and tools across marketing communications functions, our team expertly helps drive our clients’ business forward. We can’t wait to do that with YOU on our team! ABOUT THE ROLE : We’re looking for a social-obsessed, trend-aware, natural products-loving Digital Marketing Manager to join our crew. Reporting to the Founder and Head of the Haus, the Digital Marketing Manager will help lead our day-to-day social media and influencer engagement programming for our clients. Act as an in-house social media specialist : staying up to date on relevant and emerging trends, platform changes and areas of opportunity that fit into our agency’s and clients’ values Serve as day-to-day client contact; continually fostering our client-agency relationships to build trust and become a valuable and strategic partner to clients Lead planning and implementation of account activities including, but not limited to, digital strategy, with a specific focus on organic and paid social, website and newsletter content strategy, affiliate marketing, and paid and earned influencer engagement Development of clients’ annual, project and campaign metrics / KPIs and optimization of programming as flights are live to hit reach, engagement, CPMs, CPCs, etc., goals Generate, edit and publish engaging content for clients, includes partnering with contractors (photographer, videographer, food stylists and graphic designers) on creative content development Oversee community management on behalf of clients and assist in the development of community management FAQs and guidelines Develop and monitor client plans and budgets for profitability, report status to client and agency management on a regular basis Actively participate in new business activities for the agency, including but not limited to development of new business proposals, proactive brand outreach, vetting of inbound opportunities, etc. Manage and oversee junior staff as well as hired contractors who support the agency’s client work, and keep internal management informed MANAGERIAL RESPONSIBILITIES : This position will be responsible for managing staff and contractors, including managing digital and social programing. The Digital Marketing Manager will oversee a team of up to 6 team members. HOW TO APPLY : Please send your resume and cover letter to bit.ly / 3CFKWjT . Only applications submitted through the career site will be considered. Requirements HOW DO YOU KNOW IF YOU’RE A FIT? You’re ready to dive right in! We’re looking for a hungry, motivated and independent Digital Marketing Manager who’s ready to start working with us this summer You’ve had 4-7 years of experience in organic and paid social media, influencer marketing, website development, newsletter content management, ecommerce and affiliate marketing roles You’ve got experience leading a team and / or contractors, as well as leading day-to-day client engagement with multiple clients at an agency Alternatively, you’ve worked at some admirable food and beverage brands and gained experience managing all things social and digital in-house You’ve got an in-depth understanding of relevant and upcoming social media trends and platforms You know how to build authentic relationships with influencers - both those who are gifted products and those who require contractual partnerships You are PUMPED about the idea of experiencing an entrepreneurial agency that’s dedicated to providing clients with industry-leading creative support You’re willing to do what it takes to get a job done, and done well. Our team has a kick-ass mentality, and we’re all down to do anything from building influencer lists to participating in strategy sessions to best service our clients While you’re a master of time management, it’s not at the sacrifice of accuracy and client-wowing work When you reach for a snack, it’s typically one that’s free of weird stuff like pesticides and preservatives - you LOVE finding new natural foods to NOSH on You like to laugh, like a lot BONUS : You’ve got the creative chops to help with design projects and / or other content production WORK ENVIRONMENT AND HOURS OF WORK : The Digital Marketing Manager operates in an office environment and routinely uses standard office equipment such as computers, phones, and copiers. Employees are generally expected to start working between 7 : 30 a.m. and 9 a.m. MT, complete 8 hours of work each day, take a lunch break of at least a half hour, and take rest breaks as needed throughout the day. Occasional evening and weekend work may be required. TRAVEL : Employees who are remote will be required to travel infrequently to the office, usually four times a year for several consecutive days. Benefits EXPECTATIONS & COMPENSATION : Our full-time Digital Marketing Manager is a critical part of our team and agency growth, and so we’re looking for an individual who can often be in our offices in Denver, but is not necessarily living in Denver. We’re all about life balance and flexibility, but we also know the power of in-person collaboration. The kick-ass Digital Marketing Manager who joins our team will earn a competitive salary (ranging from $70-85k) and benefits retirement plan, healthcare, unlimited vacation, paid holidays, gym stipend, up to 10% end-of-year bonus, etc. as well as work in a fun and welcoming environment with some seriously awesome humans. The positions salary range is built to represent the full salary potential for this role. Most candidates who start with us as a Digital Marketing Manager will be brought on between $70-75k, with the potential to grow with the role. Requirements HOW DO YOU KNOW IF YOU’RE A FIT? You’re ready to dive right in! We’re looking for a hungry, motivated and independent Digital Supervisor who’s ready to start working with us this summer You’ve had 5-7 years of experience in organic and paid social media, influencer marketing, website development, newsletter content management, ecommerce and / or affiliate marketing You’ve got experience leading a team and / or contractors, as well as leading day-to-day client engagement with multiple clients at an agency Alternatively, you’ve worked at some admirable food and beverage brands and gained experience managing all things social and digital in-house You’ve got an in-depth understanding of relevant and upcoming social media trends and platforms You know how to build authentic relationships with influencers - both those who are gifted products and those who require contractual partnerships You are PUMPED about the idea of experiencing an entrepreneurial agency that’s dedicated to providing clients with industry-leading creative support You’re willing to do what it takes to get a job done, and done well. Our team has a kick-ass mentality, and we’re all down to do anything from building influencer lists to participating in strategy sessions to best service our clients While you’re a master of time management, it’s not at the sacrifice of accuracy and client-wowing work When you reach for a snack, it’s typically one that’s free of weird stuff like pesticides and preservatives - you LOVE finding new natural foods to NOSH on You like to laugh, like a lot BONUS : You’ve got the creative chops to help with design projects and / or other content production WORK ENVIRONMENT AND HOURS OF WORK : The Digital Supervisor operates in an office environment and routinely uses standard office equipment such as computers, phones, and copiers. Employees are generally expected to start working between 7 : 30 a.m. and 9 a.m. MT, complete 8 hours of work each day, take a lunch break of at least a half hour, and take rest breaks as needed throughout the day. Occasional evening and weekend work may be required.

Director of Digital Marketing The Role : Freebird Stores is looking to strengthen our focus on digital and data driven marketing to accelerate brand growth and enhance our customer experience across all touch points. The Director of Digital Marketing will play a vital part in continuing to grow and expand our digital footprint and drive new customer acquisition (from engagement to conversion) across multiple platforms. This role will build and lead a team, ensuring our digital campaigns have innovative, high-quality, consumable content that fits our target prospects’ needs and interests at each stage of our marketing funnel. To be successful in this role you will need to both see the big picture and execute rapidly, all while combining creative thinking with a metrics-based approach. You will have a strong understanding of both the art and science of online marketing working closely with our eCommerce and creative teams. You are inclusive, courageous, discerning, curious, and devoted to the customer. Responsibilities : Develop and execute innovative digital strategies to support business goals, maximize brand exposure, and increase traffic and online sales, leveraging owned and paid channels. Oversee and lead the growth performance of all marketing channels including but not limited to social media channels, email / SMS, Influencer programs, new customer acquisition programs, etc. Create annual and seasonal full funnel paid digital marketing plans, including sales and spend goals by channel and audience. Oversee the development of e-marketing content and exploration of sales channels Convert campaign data into thoughtful hind sights and create actionable recommendations for future campaigns Partner with ecommerce team to optimize site for stronger SEO / SEM performance Collaborate closely with internal teams to ensure that the Digital marketing functions add value and helps support all functions Provide digital thought leadership on privacy, channel, tech, competition, and customer trends Requirements : Seasoned consumer brand marketer with 10+ years of relevant professional experience; with minimum of 4+ years of digital marketing experience Strong level of proficiency with Google Analytics, Google Adwords, and Facebook Business Manager and other web reporting tools Demonstrated ability to thrive in a fast-paced environment with shifting priorities and last-minute changes Proven experience managing large scale marketing budgets with effective returns and traffic growth A highly analytical nature and the ability to quantify expected impact of investment decisions Excellent communication skills with ability to clearly convey ideas and data in written, presentation, and spoken formats to a variety of audiences

Job Summary : Position Emphasis : Position Emphasis : The CU College of Nursing is seeking a full-time (1.0 FTE) Assistant Director of Digital Marketing & Branding who will lead the strategic planning, execution, and optimization of our paid digital media channels. The ideal candidate will have a strong background and proven results developing and leading digital marketing initiatives to drive student recruitment, continuing student enrollment, clinic / patient lead generation, and image and reputation, or transferrable experience with demand and lead generation with other audiences. This position is well-versed in the concepts surrounding digital marketing and have a strong point of view of integrated omni-channel marketing and is tech-savvy and intuitive with great ideas to reinforce and scale our digital marketing strategy, as well as provide data-driven insights on campaigns and initiatives. The Assistant Director will also be a strong writer and content producer with the ability to develop digital ads that have impact. Understanding the role that content plays in digital marketing strategy is key, including creating content for SEO, social media, blogs, websites, email, video and more. Examples of Work Performed : Recommend and lead digital strategy, execution, and optimization for marketing and advertising. Ensure strategies are clearly communicated and aligned with senior leadership and any third-party digital marketing vendors. Lead paid digital marketing efforts and performance marketing strategy through paid search, paid social, programmatic, display and other relevant channels (i. e., email) that drive qualified traffic to our website. Own demand and lead generation campaigns for various prospective student audiences and prospective patients to increase traffic, volume, and quality of leads, and optimize yield / conversions. Work alongside Directors and executive level personnel, as well as provide support. Collaborate closely with leads for image and reputation marketing, student recruitment marketing, Undergraduate Admissions, Digital Strategy and Learning, program specialty directors, clinic directors, among others, to plan, execute, and measure campaigns as part of CU Nursing’s strategic efforts. Collaborate on the customer experience and email and SMS marketing strategy. Collaborate on email campaigns that exemplify the brand message and ensure email content / copy, email flows, and lists are optimized for performance and deployed on time. Collaborate on reporting and analytics for campaigns as well as A / B testing. Manage and optimize digital marketing budget and ensure monthly targets are met or exceeded. Report regularly on agreed upon KPIs such as ROIs and CPA and develop reports to easily track and monitor digital targets and digital campaign success. Work with the creative, web, and marketing teams and outside vendors on the creation and trafficking of marketing assets for campaigns such as digital ads (graphics / copy), video, landing pages, website pages, and optimize content for improved SERP rankings. Develop, execute, and report the findings from A / B testing for consumer touch points such as ad campaigns, CTA, copy lines, creative, etc. in collaboration with creative and marketing teams. Monitor, analyze, and forecast performance and KPIs to help achieve recruitment and revenue goals. Once leads are generated, provide input on how to enhance systems to respond and engage with and close prospects. This description is a summary only and describes the general level of work being performed, it is not intended to be all-inclusive. The duties of this position may change from time to time and / or based on business need. We reserve the right to add or delete duties and responsibilities at the discretion of the supervisor and / or hiring authority in collaboration with human resources. Work Location : Hybrid This role is eligible for a hybrid schedule. Why Join Us : CU Nursing is an amazing place to be. We have the distinct advantage of being a part of a huge medical campus with three incredible hospitals the VA, the nationally ranked University of Colorado Hospital, and the Children’s Hospital Colorado where our nursing students and faculty learn every day. From our beginning 125 years ago as part of the School of Medicine at CU Boulder to our current home at the Anschutz Medical Campus, the college has been a recognized leader in nursing education (ranked #10 in online MS graduate programs by U. S. News & World Report 2023). Our faculty, students and staff have been instrumental in shaping the profession of nursing and teaching the next generation of nurses while treating patients in our own nurse-led clinics. Be a part of an innovative, dynamic, diverse, and exciting workplace helping make great things happen.Join us in our quest to boldly transform health together. The University of Colorado offers a comprehensive benefits package that includes health insurance, life insurance, retirement plans, tuition benefits, ECO pass, paid time off vacation, sick, and holidays and more. To see what benefits are available, please visit : . Diversity and Equity : The University of Colorado Anschutz Medical Campus is committed to recruiting and supporting a diverse student body, faculty and administrative staff. The university strives to promote a culture of inclusiveness, respect, communication and understanding. We encourage applications from women, ethnic minorities, persons with disabilities, persons within the LGBTQ+ community and all veterans. The University of Colorado is committed to diversity and equality in education and employment. Qualifications : Minimum Qualifications : A bachelor’s degree in marketing, digital marketing, advertising, data science, business analytics, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution. Substitution : A combination of education and related technical / paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis. At least four (4) years of extensive, diverse, and progressively responsible experience, including direct responsibility for digital marketing, demand / lead generation, and / or content marketing. Applicants must meet minimum qualifications at the time of hire. Preferred Qualifications : Master’s degree from accredited institution in marketing, digital marketing, advertising, data science, business analytics, or a related field. Five or more (5+) years of experience in digital marketing, demand / lead generation, and / or content marketing. Experience in social media management and hands-on execution. Experience in higher education or non-profit organization. Experience managing and mentoring digital marketing professionals. Competencies : Demonstrated commitment and leadership ability to advance diversity, equity, and inclusion. Ability to communicate effectively, both in writing and orally. Ability to establish and maintain effective working relationships with employees at all levels throughout the institution. Outstanding customer service skills. Demonstrable experience working across a matrixed organization. Demonstrable experience designing, implementing, and managing successful performance marketing campaigns. Strong understanding of digital platforms, tools, techniques and KPIs. Solid knowledge of SEO, campaign tracking, tagging, web testing, web analytics, customer behavior, and Google analytics, Google AdWords, programmatic ad platforms, social ad platforms (Facebook, Instagram, LinkedIn, etc.). History of being able to use data to forecast and predict yield / sales and analyze large data sets. Ability to think strategically and tactically, with an integrated, omni-channel mindset and a deep understanding of the current digital media landscape and trends. How to Apply : For full consideration, please submit the following document(s) : A letter of interest describing relevant job experiences as they relate to listed job qualifications and interest in the position Curriculum vitae / Resume Five professional references including name, address, phone number (mobile number if appropriate), and email address Applications are accepted electronically ONLY at cu-careers. Questions should be directed to : College of Nursing Human Resources at [email protected] Screening of Applications Begins : Applications will be accepted until the position is filled. Anticipated Pay Range : The starting salary for this position has been established as $76,503 to $97,312. The above salary range (or hiring range) represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation, depending on the level. Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line. Total Compensation Calculator : ADA Statement : The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at . Background Check Statement : The University of Colorado Anschutz Medical Campus is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees. Vaccination Statement : The University of Colorado has a requirement for COVID-19 vaccinations and full completion thereof by 9 / 1 / 21 or upon start date. Information regarding this requirement, and exemptions can be found at : Anschutz : Unit-Specific Exemptions : Anschutz Campus Accommodations may be granted for medical or religious reasons. The University of Colorado seeks individuals with demonstrated commitment to creating an inclusive learning and working environment. We value the ability to engage effectively with students, faculty and staff of diverse backgrounds.

AZDS Interactive Group is seeking a dynamic Director of Digital Marketing to join our team and lead strategic brand and business recommendations for our Clients, direct our team members and vendors who build and execute marketing campaigns, content and website update deliverables, analyze and optimize business results to deliver higher return on marketing plans, and build deep, trusted relationships with the leaders of our portfolio of world-class Clients to achieve their revenue targets. Role Description : A Director of Digital Marketing at AZDS is an experienced digital marketing leader that is able to create, optimize and measure digital performance marketing campaigns for major international brands. Our ideal candidate has experience building Paid Media campaigns across multiple digital channels, creating audience-centric CRM strategies, is familiar with making updates in WordPress and / or other website Content Management Systems, and has led 360-degree digital marketing campaign planning, optimization and reporting to deliver measurable results. This candidate should be fully comfortable getting into ad and website CMS platforms and completely understand the ins and outs of digital marketing technology. From a leadership perspective, our ideal candidate can synthesize and translate data and insights from multiple sources into actionable strategic recommendations via effective business storytelling techniques, brings a consistently positive, can-do attitude and service-oriented mindset, can effectively manage several projects at once with high levels of leadership agility, and thrives in a dynamic, innovative, results-oriented atmosphere. Above all, your job will be to provide strategic partnership to our five-star clients in the same way they accommodate their guests, the world’s most discerning elite luxury travelers, and work side by side with them to accomplish their brand and business objectives. Working in one of the industry’s premier agencies, your role will be multi-faceted, ever evolving, and requires high levels of leadership in communication, emotional intelligence, a strong business-driving, yet servant leader mindset, with extensive digital expertise. Key Role Responsibilities : Lead Clients in strategic recommendations to deliver their digital revenue, visitation and conversion targets Deep understanding of digital marketing planning, campaign creation, website development, content tactics and other elements of 360-degree digital performance marketing Proficiency in digital advertising channels such as Google Ads, SEM, Display, Social Media, Metasearch, SEO, Email, Web Content, Website Feature Development and other digital channels Continually monitor performance and translate digital performance metrics into synthesized, actionable courses of action Develop budgets and roadmaps to deliver growth targets and present recommendations to Clients Create and present strategic marketing plans with recommended go-to-market channels Direct creative, messaging, and copywriting deliverables with strong adherence to clients’ brand voices and lexicons Lead performance meetings, prepare proposals, presentations, and other client communications and correspondence Lead and evolve multiple client relationships, including regular communication to measure and ensure satisfaction and success, across a variety of service verticals and projects Manage to project timelines and deadlines, constantly and proactively setting expectations with stakeholders Essential Experience & Leadership Qualities : Prior Director / Senior Manager leadership position, preferably in a Digital Performance Marketing role Strong knowledge and experience in digital paid advertising, with prior hands-on experience across multiple go-to-market channels Strong knowledge and experience in WordPress and / or other website CMS systems Strong knowledge and experience in SEO, CRM and digital content strategy Ability to lead and influence upwards and laterally 5+ years proven experience in effective business storytelling, with highly-effective presentation skills with executive-level leaders A model in leadership agility Strong multitasking ability, while maintaining exceptional organization Excellent written, verbal and interpersonal communication skills Ability to effectively manage multiple client relationships Driven to set and exceed ambitious targets Able to creatively design innovative solutions for complex problems Proactively gets out front of stakeholders, clients and the industry Impeccable organizational skills, with the ability to multi-task and manage multiple complex projects simultaneously Ability to adapt quickly in fast-paced environment, learn new programs and take initiative to develop new processes Compensation and Benefits : Competitive salary based on experience Hybrid work opportunity with 50% of work days able to be worked remotely Bonus opportunity 401(k) 4% employer match (without vesting schedule and no compensation maximum) Health insurance (company pays 100% of monthly employee premium) Dental insurance (company pays 100% of monthly employee premium) Vision insurance (company pays 100% of monthly employee premium) Life insurance (company pays 100% of monthly employee premium) Generous paid time off policy Paid time off for all major holidays, as well as the week between Christmas and New Year’s annually The estimated salary range for this role is $80-110k, depending on experience, with an additional annual bonus opportunity. About Us : AZDS Interactive Group is the world’s leading digital agency for the luxury hospitality industry, offering innovative marketing and technology solutions to top-tier luxury travel brands that improve their branded guest experience and deliver measurable conversion increases in room nights and revenue. We pride ourselves on our cutting-edge digital expertise and portfolio of world-renowned clients from Montage Hotels & Resorts to The Ritz London to Aspen Skiing Company to 500+ other luxury properties across 6 continents but also on our forward-looking, entrepreneurial culture & atmosphere. Visit us online at www.AZDS.com