Director, Digital Marketing / Marketing Communications
NATIONAL LEADERS IN PEDIATRIC CARE Ranked among the top 10 pediatric hospitals in the nation, Children’s Hospital Los Angeles (CHLA) provides the best care for kids in California.
Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year.
From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.
The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering.
Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient.
And together, CHLA team members will turn health care into health transformation. Join a hospital where the work you do will matter to you, to your colleagues, and above all, to our patients and families.
The work will be challenging, but always rewarding. It’s Work That Matters. Overview Purpose Statement / Position Summary : The Director, Digital Marketing will lead the planning and execution of the digital marketing programs and key products in support of the CHLA’s strategic plans as well as partner with colleagues in the creation and implementation of an overall digital strategy that includes the full continuum of web-based initiatives to advance Children’s Hospital Los Angeles.
This position oversees the strategy and related maintenance, updating and analytic reporting for CHLA web sites and digital products including email marketing and Salesforce a team of digital specialists, product managers and others.
The position focuses on interactive online methods to increase patient volume, engage and attract patients, cultivate referring physician relationships, promote the research enterprise, and attract new talent to the institution.
The Director, Digital Marketing is the marketing technology expert in the room who can speak to marketing automation, CRM operation, search engine marketing, and use of data for marketing purposes.
In addition, this position will assist the department executive and other leaders in defining digitally related organizational goals and strategic plans.
The Director will be responsible for digital marketing resource allocation, including budget and personnel. While reporting within Marketing Communications, this role must actively partner and collaborate with leaders and colleagues in Information Services, Digital Transformation, Foundation The Saban Research Institute, Provider Relations, Academic Affairs, and Patient Family Education and Experience, among others.
Minimum Qualifications / Work Experience :
Minimum 10 years’ experience in digital marketing developing and managing websites, email marketing and consumer relationship database products.
At least 5 years of experience developing and executing digital marketing strategies while leading people. Experience in an academic medical center, university or other health care setting preferred.
- Experience with marketing automation and Salesforce products required.
- Experience applying Agile methodologies and using the Scrum framework is required. Knowledge, Skills and Abilities :
- Demonstrated knowledge and experience with developing, planning and executing paid digital marketing strategies and initiatives, including SEM, paid social media and display advertising campaigns.
- Possesses ability to analyze and develop complex business / marketing models for sophisticated acquisition programs.
- Requires technical understanding and expertise in front-end development, UX / UI, analytics and reporting best practices;
Strong understanding of UX / UI design principles and ADA requirements
- Understanding of digital technologies and interfaces to backend systems. In addition, road-mapping skills, product visioning, project management, critical thinking, communication and presentation skills are imperative.
- Familiarity with Drupal and other CMS platforms.
- Able to adapt technologies and digital marketing strategies to reflect consumer experience journeys and marketing pipelines;
apply consumer journeys and the principles of trauma-informed care as well as patient- and family-centric care to decision making and development / management of digital products and properties.
- Ability to develop business rules and requirements documentation for digital product launches.
- Expert knowledge of analytics platforms and setting up KPI dashboards.
- Expertise with project management platforms (such as Adobe Workfront).
- Proficiency in using digital asset management platforms (WebDAM) and knowledge of metadata best practices.
- Proficiency in using other Microsoft Suite products (Word, Excel, PowerPoint, Outlook, Teams, SharePoint, OneDrive) and file-sharing programs such as Box.
- Demonstrated ability to work on multiple concurrent projects, prioritize multiple tasks across multiple teams, and work quickly with fast turnaround times.
- Must be a team player, active collaborator, proactive problem-solver and a quick learner.
- Must have a strong attention to detail. Education / Licensure / Certification :
- Bachelor's degree in marketing, communications, computer sciences, information technologies or related field or equivalent knowledge required.
- Master’s degree or additional, relevant certification(s) preferred. Pay Scale Information USD $99,424.00 - USD $178,963.
00 CHLA values the contribution each Team Member brings to our organization. Final determination of a successful candidate’s starting pay will vary based on a number of factors, including, but not limited to education and experience within the job or the industry.
The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed on this specific job description.
Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs.
CHLA looks forward to introducing you to our world-class organization where we create hope and build healthier futures. Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe.
As a premier Magnet teaching hospital, you’ll find an environment that’s alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support.
CHLA is dedicated to creating hope and building healthier futures for our patients, as well as for you and your career! CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.
At Children’s Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. Your race and ethnicity, religion, age, gender, sexual orientation and ability make you uniquely you and that is just who we are looking for! So, bring the best of yourself and contribute to our mission in your own unique way.
Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients. As an equal opportunity employer, we celebrate the differences of our team members.
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