Data Analyst
JOB TITLE : Data Analyst
LOCATION : Fully Remote Opportunity - Working Eastern Time Zone Hours
DURATION : 3-6 Month Contract with Potential to Convert to Full Time
HOURS : Minimum 20 Hours / Week, with "flex model " that can go up to 40 Hours / Week
RATE RANGE : $40-$45 / Hour
SUMMARY :
Our client, a creative / marketing agency has t he immediate need of a Data Analyst to optimize and maintain digital reporting dashboards across a large portfolio of clients, perform high priority regression analysis, and provide insights into Google Analytics reporting for key clients.
ESSENTIAL FUNCTIONS :
1. Identify, analyze, and interpret trends or patterns in complex data sets and build forecast models.
2. Acquire data from primary or secondary data sources and organize in client presentations as well as and maintain databases / data systems.
3. Interpret data, analyze results using statistical techniques and provide ongoing reports.
4. Run regression analysis for a top priority research project and work with the Senior Director, Insights & Data Marketing Strategy and Data Scientist
o Through regression analysis, identify potential correlations between firmographic data points and product purchase behavior to create profiles of "higher likelihood to purchase data personas.
o Work with Senior Director of Digital & Data Marketing Strategy to pursue hypothesis, present data and develop business rules for data processing vendor to add purchase probability score from the analysis.
5. Optimize and maintain digital reporting dashboards across a large portfolio of clients using PowerBI.
ADDITIONAL FUNCTIONS :
Develop and implement databases, data collection systems, data analytics and other strategies that optimize statistical efficiency and quality.
Experience in data programming and cleansing for highlighting performance indicators and locating error and code problems.
Work with management to prioritize business and information needs.
Locate and define new process improvement opportunities.
Support efforts to grow and expand the portfolio of business.
Communicate findings to information team and may be used to influence overall marketing strategy and maximize campaign effectiveness.
QUALIFICATIONS (IN ORDER OF IMPORTANCE) :
2-5 years of experience producing automated reports with Power BI (preferred)
Basic proficiency in Python and machine learning (as direction for agency is scalability and with dashboards and other opportunities moving towards SaaS partnerships), SaaS, C++, other
At least 2 years of professional experience in analytics-driven field, such as market research, finance, economics, etc.
1-2 years of direct experience with Google Analytics and GA4
1-2 years of experience using SQL in a professional setting and / or similar data visualization tool in a professional setting (like Power BI, etc.)
Experience with D&B Audience Builder a plus
Preference in east or central time zone
ADDITIONAL ELIGIBILITY QUALIFICATIONS :
A positive, professional attitude and commitment to excellence
Willingness to learn and master new skills
Convey complex theories and findings into simplified and consumable information
Ability to multitask and produce quality, error-free work within stated deadlines
IND123
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