Lead Analyst-Digital Commerce Content Development
Job Summary
The Lead Analyst, DIY Content Development will utilize DIY consumer behavior signals to develop and iterate strategies of high-value digital content, across one or more themes, that will inform and motivate customers to purchase and build affinity with the Lowe’s digital experience.
This Lead Analyst will track, analyze, report, and lead final key performance metrics to ensure activities within their assigned area are meeting strategic and financial objectives for a specified digital commerce workstream. This will include identifying key trends in the data to explain the business performance and trajectory. This candidate will take on ad hoc strategic projects and analyses, as required by leadership, to create new functionality or provide functionality for specified workstream. Key partners for this role will include other digital commerce teams, cross functional teams, and/or vendors/3rd party as needed.
Key Responsibilities:
•Partners with Marketing and Product teams to develop libraries of performant and innovative digital content strategies that will provoke digital customers to pursue high-value digital commerce actions
•Analyzes and leverages performance data and customer behaviors, as well as competitive benchmarking, to identify areas necessary to improve the DIY consumer site experience
•Tracks and shares performance of digital commerce workstream at weekly, monthly, quarterly, and yearly basis, including proactively identifying opportunities and risks based on performance indicators
•Partners with business leaders to define OKR targets, and tracks progress and actions towards those goals.
•Creates insight based action plans to solve identified opportunity areas or test new ideas to improve the digital commerce area of focus
•Provides insights, competitive intelligence, and data driven recommendations for assigned area to create hypotheses and define business value to ultimately drive action for improvement.
•Leads projects related to the development and improvement of assigned digital business area
•Prioritizes reporting that is needed by the business, defines reporting requirements, and partners with the relevant teams to build necessary reports
•Present to key stakeholders on project/campaign strategies and insights to guide future strategies, tactics, or activities
Required Qualifications:
•Bachelors Degree in Business Administration, Merchandising, Data Analytics, Marketing, Business Operations or relevant field.
•6-7 yrs Experience in online/retail merchandising or business operations.
Preferred Qualifications
•MBA or Masters Degree in Merchandising, Data Analytics, Marketing, Business Operations or relevant field.
About Lowe’s
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 17 million customer transactions a week in the U.S. With total fiscal year 2022 sales of over $97 billion, approximately $92 billion of sales were generated in the U.S., where Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing and helping to develop the next generation of skilled trade experts. For more information, visit Lowes.com.
EEO Statement
Lowe’s is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.Related Jobs
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