Marketing Director
NextStage Clinical Research
Houston, TX
Key Details :
Position located in Houston, TX
Hybrid / Remote work setup
Competitive compensation & benefits package
And more!
Essential Job Duties :
Direct audience / consumer research, competitive analysis to identify opportunities in the market that can be leveraged and worked on.
Strategize and collaborate with internal teams to develop compact go-to-market strategies for existing services while developing new marketing ideas based on the research.
Collaborate with internal functional groups to assess the feasibility of the services to maintain smooth communication both externally and internally.
Nurture leads and engage leads by directing the development and execution of a sound digital marketing strategy based on market and consumer research.
Develop the required changes in the digital marketing strategy based on timely data given by analytical tools.
Direct social media efforts on various social networks, including Instagram, Facebook, Twitter, LinkedIn, and Pinterest.
Expand partnership with social media influencers to increase the company’s brand reach and strength.
Track the performance of marketing strategies implemented and come up with timely modifications to nurture more leads online.
Plan and spearhead marketing events and other campaigns to strengthen public relations and our company’s presence where it matters the most.
Collaborate with content teams and distributing partners to ensure an integrated marketing strategy that works smoothly on all its levels.
Develop a marketing budget and keeping track of the resource needs for proper long-term and short-term scheduling.
Keep track of the performing and non-performing aspects of the marketing strategy at all levels of the business.
Perform other duties as assigned.
Requirements
Bachelor's Degree in Communications or related field
At least seven years of experience working in a marketing management or marketing director capacity; or
An equivalent combination of education and experience
Full-time