Info-Tech Research Group Jobs (1)

We are sorry. The job offer you are looking for is no longer available. Position Purpose : We are seeking a Marketing Specialist to help us in Research promotion, content consumption and prospect communication and engagement. Research Promotion : Create, launch, and manage all new research marketing communications campaigns from creation to completion. Develop and execute ongoing marketing communications to drive engagement and usage of the research pieces to support acquisition sales cycles. Build and maintain the distribution calendar for all Info-Tech communications to prospective members. Coordinate with all the stakeholders to build the communication plan for distribution. Coordinate the branding and design for all new research communication emails. Build and execute distribution emails. Maintain automated email distribution as required. Provide ongoing insight, suggestions into A / B testing planning, and execute A / B testing plan directly tied to the positioning of new research. Report on monthly new research prospect marketing communication activities and trends. Content Consumption : Position and align research and Info-Tech campaigns to positively impact consumption habits of prospective members and push sales cycles forward. Monitor and tests current consumption habits to understand and benchmark what prospect preferences are. Evaluate current prospect personas and align content to create cohesive messaging that aligns with prospect consumption data. Provide ongoing insight, suggestions into A / B testing planning, and execute A / B testing plan directly tied to consumption objectives and goals. Report on monthly member marketing communication consumption activities and trends. Event Prospect Communication and Engagement : Create, launch, and manage all prospect event marketing communications campaigns from creation to completion. Develop and execute ongoing marketing event communications campaigns to drive engagement, education, and awareness of Info-Tech messaging. Coordinate with all the stakeholders to build the communication plan for distribution. Build and execute distribution emails. Maintain automated email distribution as required. Provide ongoing insight, suggestions into A / B testing planning, and execute A / B testing plan directly tied to the positioning of new research.