Gong.io Jobs (1)

We’re looking for a Senior Web Marketing Manager to get the right content in front of the right audiences to drive revenue and increase conversion across our global business entity (www. gong.io). You’ll build a SEO strategy with the goal of increasing search visibility for Gong’s core products and use cases; then run A / B tests to convert traffic at a higher velocity through dynamic and personalized site experiences. RESPONSIBILITIES Own SEO strategy, efforts (on page, off page and technical), and pipeline and revenue for Gong’s global site. Inform web strategy from globalization to link building. Develop core and topical content suggestions and align SEO efforts with upcoming go-to-market initiatives; partner with cross-functional teams on opportunities to capture traffic and increase demand across organic channels. Integrate SEO as a key step into content workflows to increase search visibility; advise editorial teams on content hierarchy and target keywords to incorporate into copy. Partner with paid search to develop keyword optimized landing pages. Train development teams on implementation of optimized meta data, alt text, headers and URL structures; maintain technical upkeep with content and web partners. Conduct webpage audits with SEO deep crawls, providing insight and data-backed suggestions on how to grow site traffic organically. Scale SEO success internationally by partnering with regional partners. Establish and report out on keyword and page performance KPIs; synthesize insights from heatmaps, user recordings, surveys, and analytics to broader web and testing strategy. Drive conversion rate optimization strategy and execution with Head of Web Marketing to improve MQL, pipeline, and revenue generation on core web surfaces. QUALIFICATIONS 8+ years of marketing experience. Deep knowledge of testing platforms and tools (e.g. Google Suite : Analytics, Search Console, Keyword Planner, Hotjar, Intellimize / Mutiny or equivalent). Proven track record of building SEO and conversion rate optimization programs. Project management : Ability to lead projects from ideation, to execution of experimental design, to partnership with digital team on testing impact of across their channels. Data-driven approach : Ability to build KPI dashboards for funnel optimization; use results to make informed conclusions about learning objectives and improvement opportunities. Strategic thinker : You understand how to build a pipeline of experiments to deliver impact on the business and hit growth targets. Preferred, but not required : strong sense of design systems, UI / UX. Preferred, but not required : familiarity with conversion copywriting. PERKS & BENEFITS We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs. Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle. Mental Health benefits with covered therapy and coaching. 401(k) program to help you invest in your future. Education & learning stipend for personal growth and development. Flexible vacation time to promote a healthy work-life blend. Paid parental leave to support you and your family. Company-wide recharge days each quarter. Work from home stipend to help you succeed in a remote environment.