BCBSM Jobs (1)

Description : Member Engagement analytics team seeks analytics consultant to support member-facing engagement campaigns such as email, print, SMS, and social media campaigns. The consultant will be responsible for developing and rolling out an approach that evaluates performance within each campaign as well as cross campaign. The Analytics Consultant will work closely with Marketing Strategists and Data Leads to design and prepare comprehensive reporting packages along advisory on key outcomes and future recommendations. The consultant will be responsible for generating key insights and presenting these recommendations to leadership team. Job Responsibilities Develop and secure organization alignment on roadmap to monitor the health of the Member Engagement Program in-market initiatives Accountable for developing and generating ongoing reporting and data-driven insights on performance with focus on future state engagement strategy Stand up, develop, and execution out on governance of in-market initiatives as it relates to metrics and performance Synthesize information and make recommendations on optimization Proactively advocate to and persuade multiple business partners to incorporate insights from; accountable for performance of ongoing campaigns Socialize information with stakeholders and leadership Top 3 Required Skills / Experience Consulting experience with a top tier consulting firm Deep understanding of marketing processes and KPIs Data manipulation and report generation from raw data, using querying language such as SQL Required Skills / Experience The rest of the required skills / experience. Include : Self-starter and ability to drive action and produce results with minimal direction Project management Communication with cross functional teams Microsoft Office Suite Querying language such as SQL, R, Python Executive and client facing presentation skills and experience Time management and organization Preferred Skills / Experience Optional but preferred skills / experience. Include : Salesforce Marketing Cloud Tableau Education / Certifications Include : 5 years of full-time marketing, analytics or consulting experience; 7+ years preferred Bachelor’s degree in analytics-driven field; business, statistics, marketing, etc. Masters degree preferred Strong analytical background TekWissen® Group is an equal opportunity employer supporting workforce diversity.