What does this role do at AHIMA?
The Copywriter will play an integral role in ensuring content is engaging and consistent in brand style, tone, and voice, across all AHIMA communication vehicles.
Reporting to the Brand Communications Director, the Copywriter will manage AHIMA brand communications and lifecycle marketing messaging. This includes translation of messaging objectives into compelling, conversion-driving copy across a variety of channels, as well as working closely with the product marketing and design teams to brainstorm ideas, develop concepts, and articulate messaging, you will ensure that the content is optimized for search, engagement, member recruitment, and brand tone and voice.
The role exists to write, proofread, and edit visible marketing/communications content, which involves crafting concise, engaging, persuasive copy across product marketing campaign elements (including web, email, social media, and paid digital advertising), supporting proofreading and editing of member directed content (newsletters, blog posts, website pages, whitepapers, etc.), collaborating with the creative team and cross functionally across AHIMA to ensure goals are being met while attaining/maintaining creative vision that is on strategy and on brand, and understanding marketing plans (including objectives and strategies on how success will be measured).
Success for this role will be measured by the quality of output, conversions, member engagement metrics, ability to develop high end copy under tight deadlines, adherence to brand guidelines, industry fact-checking/copyright rules, SEO optimization, and page rankings.